This one was a bit more complicated than it appears. I began by going outside into the middle of some trees and pointing my camera up. In PSD I removed the sky leaving only the trees. Plugged in a new background so I would have control of the elements in the sky - stars, clouds, etc and popped it all into AE to animate. I used Trapcode for the embers and a distortion map for the emanating heat and then put in work on the typeface. If memory serves me right, I rasterized DIN and then started shaving off pieces until some of the edges looked sharp like a claw and then applied a number of texture layers with various depths of opacity that when animated kind of looked like blood soaking in. A bit morbid but very cool.