Nashville is a melting pot of various music, delicious food, and culture. The culture has changed in the last decade to be kind of like Portland-meets-the-South. There's a culture of hospitality and religion, but also sort of a hipster, coffee and craft beer vibe.

 

How To Make It In Nashville was going to be a reality show about how Nashville's elite are navigating these culture clashes.

 

With this style board it was important to play with this contrast in subtle ways. We played with incorporating light and dark, serif and san serif fonts, and competing textures to indicate the duality that now exists in Nashville.

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